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I will be speaking at a couple of different events in October that I am very excited about…

Virtual Worlds Conference 20th October London 

Panel discussion – Defining your strategy: What does ROI mean to you?

How to ID your goals and strategies within virtual worlds. Look at prior considerations from established players and hear planning that worked and planning that didn’t. What opportunities do virtual worlds hold over other, more established, media formats. How do you insure that your campaigns quantified and verified. What does ROI mean to you?


Philippe Moitroux, CEO, TAATU

Corey Bridges, Executive Producer, Multiverse

Divinia Knowles, Head Of Operations and Financial Controller, Mind Candy


Women In Media 24th October Brighton 

Short presentation followed by Q & A session

CHAIR: Emily Newton-Dunn, EA Games


Divinia Knowles, Head of Operations at multiplayer games developer Mind Candy 

Speaker from Zoemode, tbc 

Kaye Elling, Games Industry veteran (Sony, Acclaim, etc) now at massive multiplayer online gamers Dubit

I have put forward a panel for SXSW Interactive 2009 entitled ‘Playing To Learn – Educating Kids Through Gaming’ – Kids love online games and virtual worlds, but they’re not so hot on school and homework. What opportunities are being created to marry the two commercially and transform the way our children are educated?

View my panel at the SXSW interactive panel picker and please vote!

My panel will try to address the following 10 questions:

*What properties are out there for kids between the ages of 7-12?

*How commercially successful have they been?

*How educational are they?

*What are the educational partnership opportunities online and offline for kids of this age?

*Is this a new potential boom area for the web?

*How can games companies make education and learning cool?

*What are the potential pitfalls?

*How can games companies get parents on board?

*Where are the marketing opportunities for such properties?

*How can educational gaming sites be monetised?

I will be representing Mind Candy at this year’s Women In Games Conference (being held between the 10th and 12th September at the University of Warwick, near Coventry) by hosting a panel called “Getting Down With The Kids”. My panel will explore the link between the growth of social gaming in the youth sector and greater opportunities for women in the games industry

I have enlisted three panelists;

Rachel Bardill – Interactive Executive for CBBC and one of the brains behind Adventure Rock

Louise Ridgeway – long standing supervising animator at games development company Rare Ltd

Toby Barnes – MD of Pixel Lab, a consultancy and production company to the video-game and digital content industries

The details of the conference can be found at the WIG conference website at

About Me

COO/CFO at Mind Candy Ltd, an exciting entertainment company creating brands with a digital heart. Most recent Mind Candy offering is for little kids and big kids alike!

At Mind Candy, responsible for defining and delivering innovative ways of increasing company efficiency and maximising shareholder value. With responsibility for company finance, ops & HR. Member of the six strong management team, board observer and Company Secretary, fully qualified Chartered Management Accountant (FCMA) and Associate Member of the CIPD.